iSelect Appoints The Royals as New Integrated Creative Agency Following a Competitive Pitch
The Royals will be responsible for a media-neutral marketing strategy, including above-the-line, social, digital, content and one-to-one advertising
iSelect has today announced the appointment of
The Royals as its new, integrated creative agency following a robust and
highly competitive pitch process.
Scott Wilson (below right), managing director and CEO, iSelect: "We
were looking for an idea-led, rather than channel-led, creative that
shifts us from a transactional-based business to one that is built on
strong, ongoing relationships with Australians.
"The Royals completely understood our desire to nurture our customers on
their life journey, taking the hassle and frustration out of life
admin, big and small - everything from the shock of a larger than
expected energy bill to the complex financial decisions that come with
starting a family.view more - Hires, Wins & Business
"In The Royals we have found a long-term,
genuine partner to help us completely reset our brand perception in the
mind of Australians and establish iSelect as the go-to destination for
Australians to take care of all their boring but important life admin."
Steve O'Farrell, managing partner, The Royals: "iSelect are a
passionate bunch of people that are steadfastly focused on making a
difference in people's lives and doing well-integrated, effective work.
The Royals share this passion and are thrilled to be partnering with
iSelect in their quest to disrupt the face of the service industry in
The Royals' appointment is effective immediately.
Categories: Recruitment, Business ServicesThe Royals, Mon, 13 Nov 2017 03:08:14 GMT