Is Digital Marketing a Good Career Choice?
Digital marketers carry out a variety of different operations. In general terms they are responsible for using digital channels to help reach business goals and build brand awareness. These channels include company websites, social media, email marketing, search engine optimization, pay per click ads and more.
Overview:
Increasing Demand for Digital Marketers (2021)
Types of Digital Marketing Careers
Is Digital Marketing the Right Choice?
The Increasing Demand for Digital Marketers
The exponential job growth and demand for digital marketers has continuously increased over the past years. Businesses are shifting into a world where they can access insights about their customers in real time to increase revenue faster than ever before.
There are over 30 million internet users in Canada alone. The number of users will continue to increase which in return gives businesses the opportunity to capitalize on digital growth to target specific demographics that best match their services. Accordingly, businesses are beginning to increase their marketing budgets towards digital strategy, which overall increases Canada's demand for digital marketers in 2021.
Unlike traditional marketing, digital marketers are able to acquire insights to segment customers and create a unique target persona. Therefore, increasing the chances of conversions because they are able to target a specific percentage within those 30 million users for instance.
The increasing demand for digital marketers is perfect for someone that enjoys trend research, learning new digital tools, experimenting and developing marketing strategies to increase digital presence and overall business growth. The digital marketing landscape contains a variety of career options from technical data mixed with creative content strategy.
Below is a list of digital marketing careers that can align with the characteristics that best reflect your passion.
Types of Digital Marketing Careers
PR Specialist
Public relations specialists create and maintain a favourable public image for the organization they represent. They curate media releases and develop dedicated PR plans to help shape a brand’s public image, in accordance with their goals.
Social Media Specialist
A social media specialist is responsible for creating and publishing content on an organization's social media platforms to grow the brand's audience, and to ensure they are engaging with the people who are interested and loyal to their brand. This includes strategy development that aligns and supports the organization’s overall marketing goals.
Digital Ads Specialist
Digital advertising is delivering promotional content to users through online and digital channels. Digital advertising leverages mediums such as Facebook Ads, Google Search and Display ads and more. This world is commonly known as Pay-Per-Click, or PPC. These folks know all the ins and outs of the various digital channels, including the best strategies to optimize a company’s advertising budget, targeting the right audience, and more.
Content Strategist
Content strategists are an important role for every agency or digital marketing team. Content strategists need to understand how to create SEO-friendly content and how to organize and store it. They need to understand how important it is to different aspects of the marketing plan.
SEO/SEM Specialist
SEO and SEM are very important when it comes to a strong digital marketing campaign. Businesses want to rank high on Google, so that is why these specialists are in demand. To e-commerce and service based businesses, these specialists are some of the most necessary team members.
UX Designer
User experience designers are responsible for the end-to-end development of websites and digital marketing applications. They are focused on understanding the website from a whole marketing experience, and with that they need to understand the target audience.
Email Marketing Specialist
Email marketing is an example of a specialized area of content development and marketing. People in this area of digital marketing are usually very strong copywriters and editors. Email is one of the strongest modes of communication, with this being said email marketing specialists are in high demand.
Is Digital Marketing the Right Choice?
Digital marketing is a rapidly growing industry. As more means of communication are becoming available, the need for digital marketers is growing. There are certain key characteristics that make for a successful digital marketer, and some of them include:
Passionate
Innovative
Patient
Ability to work at a fast pace
Goal-oriented
There are many ways to become involved in digital marketing, however a good start is taking a standardised test to determine your current digital marketing knowledge and discover the areas that may require improvement. Check out this assessment to test your digital marketing knowledge.
The economy in the digital marketing sector is expanding rapidly. This rate means that the strong demand for experienced and knowledgeable digital marketers is greater than the supply. Digital is the future and traditional advertising methods are becoming more obsolete. To become specialized in digital marketing, learn more about Jelly Academy's 6-Week Digital Marketing Course.
