4 Ways SEO Can Bring More Visitors to Your E-Commerce Website
E-commerce is all about selling products online. The biggest issue in that equation is ensuring your website or products are being shown on Google search results over your competitors.
This is why search engine optimisation (SEO) is more important than ever when it comes to E-commerce. Without any SEO done to your website, it will drastically affect your visibility on Google which will impact your ability to obtain leads and/or sales.
Getting as much exposure and visibility for your brand and products as possible is going to be the biggest challenge for any e-commerce business.
So what can be done to help promote, increase traffic, and ultimately improve sales for your e-commerce business? This is where SEO comes into the fold.
Here are 4 ways SEO can bring more visitors to your E-commerce website:
Increase Brand Awareness
You can increase brand awareness by ensuring you have built a strong connection with your brand name through on-site website optimizations (editing content, page titles, etc) and by obtaining backlinks. Backlinks are links from other websites that link back to your website, and some have more ‘authority’ in Google’s view than others. You can build backlinks either through your own initiatives or by partnering with a Digital PR agency. When you have done this Google will ensure your brand and website show up anytime your brand name or any relevant categories are searched.
Increase Product Awareness
SEO also brings more awareness to products found on your website. With the right combination of optimizations, such as SEO title optimizations, having well-optimized product descriptions, alt tags, and more, your products will start to show up more often and in higher positions on Google search results, which will likely lead to more sales.
Drive Traffic
By performing SEO it will drive more traffic to your website which will ultimately lead to more conversions. Without SEO you won’t rank on the search engine results pages for some of your important keywords, which means you will be a step behind your competitors.
SEO Is Long Lasting
Your SEO efforts will be long-lasting and won’t disappear if you took a break from doing further SEO. While it is recommended to continue to put work into your SEO to stay ahead of our competition, all the work you have done to increase rankings and traffic will be relatively stable, regardless if you put more work into it or not (barring new competition).
Learn more about SEO through our 6-week Digital Marketing program at Jelly Academy.
