Independent Agency ROAST Names New Head of Biddable

The promotion reflects ROAST’s dedication to fostering talent from within, as they continue to expand its capabilities. George’s newly created role will spearhead ROAST’s biddable media strategies, leveraging latest technology and industry trends to deliver unparalleled value to clients.  

John Barham, managing director at ROAST, said, “We recognised the need for a strategic lead to steer the significant ambition of our biddable team and continued evolution of these services. George’s proven track record of driving successful campaigns and achieving outstanding results has not only impressed the team and our clients but has also contributed significantly to the agency's overall growth.”

George added, “ROAST consistently demonstrates exceptional expertise, creativity and leadership across all disciplines, and I’m proud to now take the reins of the biddable media department, with a long-term focus to foster growth of the team. I take immense pride in working at an agency that truly embraces the philosophy of advancing and investing in the professional growth of its talent.”

The promotion comes at an exciting time for ROAST as the agency continues to expand its capabilities, including moving offline last year, as the agency approaches its 10-year anniversary.

ROAST’s clients include Rightmove, Experian and LEON.