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1Rebel Appoints Kitty for Digital Transformation

08/03/2024
Performance Media Agency
London, UK
101
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Boutique gym appoints web design and development agency to overhaul online presence, unify tech, and enhance customer experience

Following a competitive pitch, IRebel, have chosen Kitty to design and build their new Website and App incorporating 1Rebel's customer portal for class bookings and account management. Kitty will also provide SEO and Analytics Support throughout the project. 

Kitty proposed a headless approach for their new web platform. This will enable 1Rebel to manage their website, app, and in gym screens from one unified back end. And in turn, will streamline their internal processes and improve efficiencies. 

As one of the market leaders in the boutique gym space, IRebel offers high intensity classes with a focus on a seamless end-to-end experience. They bring together nightclub level lighting and music, to blur the lines between fitness and entertainment, all in sleek clubs that take the friction out of working out. 

The independent agency will carry out an extensive discovery phase to inform the strategy, followed by a full redesign and development of the website. The site will be restructured to future-proof against the strategic objectives of IRebel, and result in a much-improved customer experience, as well as a more scalable and easier to manage website. 

Rob Knight, managing director at design and development agency Kitty said, "Working with a brand like 1Rebel is always brilliant - they are customer focused and willing to push boundaries to make sure we produce the very best end product. It's also a headless build, which is very exciting and essentially streamlines their assets and data into one digital ecosystem." 

Kitty will be working across UK, UAE and Australia markets. 

Kitty is ROAST’s sister agency who specialise in Web Design & Development/

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