senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

IHOP Releases 'Declaration of Pancakes'

21/02/2018
Advertising Agency
New York, USA
286
Share
Droga5 spot was directed by Smuggler's Randy Krallman
Today, IHOP launched a new TV & online campaign called “Declaration of Pancakes” to promote everyone’s favourite upcoming holiday: IHOP National Pancake Day, which the restaurant will celebrate by giving away free pancakes to everyone in America. 

The spot opens on a scene reminiscent of 1776 and the signing of the Declaration of Independence.  The Founding Fathers are gathered around a table in a moment of great significance, reflecting on the momentous occasion and what the signing will mean for all Americans.  We soon learn that the Founding Fathers are gathered not for independence on this occasion, but for pancakes.  Just as the first quill strikes the parchment for the signing of this historic bill, the Founding Fathers are interrupted by a disgruntled museum security guard.  All of a sudden, we realise that we’re not watching a scene from 1776 at all.  We’re watching a team of pancake enthusiasts who have hijacked a museum exhibit to carry out an elaborate cosplay in the name of IHOP National Pancake Day.


The spot was shot with director, Randy Krallman, and production company Smuggler.

The 30-second and 15-second cuts of the “Declaration of Pancakes” spot will run on TV nationwide, while the long-form will run online and across social channels.  
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Droga5 New York
Summit of the Future Promo
United Nations Foundation
24/09/2024
14
0
The Pass
Reinvented with Accenture
19/09/2024
36
0
37
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0