Filmed with the help of Production Portugal, this campaign created by Uncommon captures the sense of calm that can only be achieved by a beach holiday.

Shot by renowned director Jeff Low, who captures the hilarious stillness and absence of worries, frustrations and crazy scenarios that modern life can throw at us, the series of four TV ads tell us that no matter how bad your week has been, it doesn’t feel so bad when you’re on the beach. The spots feature the voice of iconic badass rock icon Iggy Pop telling a comic and unexpected tale of the worst week in someone’s life.

Iggy’s grit against the subtle sound of the waves, brings weight to the stand-out stillness of the work.