Production Portugal, Spain and Malta
8 months ago
Mercedes Benz showcases the new Mercedes-Benz V-Class 2019 in a commercial that encourages people to make their move.
In this 60-second spot direct by Alex Eslam for Marken Film we can see the story of a portuguese model and surfer Francisco Cipriano, who completely change his lifestyle at age of 40 - quitting his office job to pursuit his dreams.
“When I was born, I was 40 years old,” Francisco says at the beginning of the video. The model remembers the times he had to work in his father’s barber shop, after school.
He also remembers what his father always said, “Work hard until you are the man you deserve to be,” and he recalls the moment he realised, at 40 years old, that there was a new exciting life waiting for him, “I finally understood what my father meant,” he says, while on screen he is driving the Mercedes-Benz V-Class to the ocean to ride the waves as a surfer and is seen on sets working as a model.
“It’s been quite a long path. From a boy at his father’s barber shop to the man I am now. My name is Francisco Cipriano and I keep moving,” Francisco says at the end of the video, which also sees the tagline “Make your Move” across the screen, as well as the new V-Class speeding down a scenic road by the sea.
Creative Agency: LLR
Creatives: Vizent Groiti, Dennis Mensching, Arnt Christmann, Simon Cazzanelli, Carsten Janrow, Schouwit Berhe
Production Company: Marken Film
Director: Alex Eslam
Managing Director: Johannes Bittel
Producer: Juliane Geusendam
Line Producer: Daniel Behrendt
Assistant Producer: Mathis Schuller
Prod. Coordinator: Leonard Haselhuhn
Prod. Assis: Thomas Kolbatz
DOP: Markus Nestroy
1st AC: JP Grelich
2nd AC: Sebastian Ganschow
Video Assistant: Andreas Grotewent
Foto - Coordinator: Jelena Haidinger
Photografer: André Held
Photo. Assistant: Marius Knieling
Sound Op.: Ingo Aurich
Production Service Company: PSP Production Portugal & Malta
Executive Producer: Patricia Lino
Line Producer: Sandra Serrão
Prod. Manager: Paula Miguel
1st AD: João Cysneiros
Prod. Coordinator: Filipa Sereno
Genres: People, Scenic, Storytelling
Categories: Automotive, CarsProduction Portugal, Spain and Malta, 7 months ago