Make Your Move With the New Mercedes-Benz V-Class

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Production Portugal and Marken Film get to know the history of Portuguese model Francisco Cipriano
Make Your Move With the New Mercedes-Benz V-Class

Mercedes Benz showcases the new Mercedes-Benz V-Class 2019 in a commercial that encourages people to make their move.

In this 60-second spot direct by Alex Eslam for Marken Film we can see the story of a portuguese model and surfer Francisco Cipriano, who completely change his lifestyle at age of 40 - quitting his office job to pursuit his dreams. 

“When I was born, I was 40 years old,” Francisco says at the beginning of the video. The model remembers the times he had to work in his father’s barber shop, after school.

He also remembers what his father always said, “Work hard until you are the man you deserve to be,” and he recalls the moment he realised, at 40 years old, that there was a new exciting life waiting for him, “I finally understood what my father meant,” he says, while on screen he is driving the Mercedes-Benz V-Class to the ocean to ride the waves as a surfer and is seen on sets working as a model.

“It’s been quite a long path. From a boy at his father’s barber shop to the man I am now. My name is Francisco Cipriano and I keep moving,” Francisco says at the end of the video, which also sees the tagline “Make your Move” across the screen, as well as the new V-Class speeding down a scenic road by the sea. 


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Client

Advertiser: Mercedes-Benz

Creative Agency

Creative Agency: LLR

Creatives: Vizent Groiti, Dennis Mensching, Arnt Christmann, Simon Cazzanelli, Carsten Janrow, Schouwit Berhe

Production Company

Production Company: Marken Film

Director: Alex Eslam

Managing Director: Johannes Bittel

Producer: Juliane Geusendam

Line Producer: Daniel Behrendt

Assistant Producer: Mathis Schuller

Prod. Coordinator: Leonard Haselhuhn

Prod. Assis: Thomas Kolbatz

DOP: Markus Nestroy

1st AC: JP Grelich

2nd AC: Sebastian Ganschow

Video Assistant: Andreas Grotewent

Foto - Coordinator: Jelena Haidinger

Photografer: André Held

Photo. Assistant: Marius Knieling

Sound Op.: Ingo Aurich

Production Service

Production Service Company: PSP Production Portugal & Malta

Executive Producer: Patricia Lino

Line Producer: Sandra Serrão

Prod. Manager: Paula Miguel

1st AD: João Cysneiros

Prod. Coordinator: Filipa Sereno

Genres: People, Scenic, Storytelling

Categories: Automotive, Cars

Production Portugal, Spain and Malta, 7 months ago