IFEX recognized that media manipulation has become truly a global epidemic, so they used World Press Freedom Day to launch a campaign about supporting free and independent media. 

The “Leaders on Leaders” campaign showcased real political figures from different parts of the world interviewing themselves along with the powerful headline, “One side of the story is not enough.” 

The issue of media manipulation affects people across the globe, so the campaign was designed to have a global reach. It was launched in in print, OOH and social media in different languages to help the message resonate universally and across culture.