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Portraits | CIBC Wealth Management | Charles Pachter & Dr. Jozef Straus

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CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print.

Genres: Documentary, Storytelling

Categories: Banking, Finance

Juniper Park\TBWA, 3 years ago