Thu, 27 May 2021 16:22:24 GMT
London based animation studio HUSH is thrilled to announce the signing of award winning 2D Animation Director and Illustrator, Vida Vega. Vida specialises in combining digital and analogue techniques with a rare and distinctive style, often using bold, painterly strokes to create expressive drawings and characters that embrace the charming craft of traditional hand drawn animation.
With her first commercial, for tissue brand Tempo, Vida won a British Animation Award for Best 2D Commercial, a Silver Shark at Kinsale, Bronze at the London International Awards and a handful of Cannes Lions nominations. The commercial, Tempo ‘Bike’, used a combination of stop motion and 2d animation, ‘I wanted these characters to feel like real people’, Vida says, ‘the little boy cycling on a bike that’s slightly too big for him, the girl to be un-stereotypically confident and carefree.’ But it wasn’t just the characters, Vida was also conscious of the tissue backdrop, ‘I tried to choreograph the tissues in such a way that the drawings interact in surprising ways and the unfolding of the paper unfolds the story.’ You can watch Tempo ‘Bike’ here.
Vida’s delicate style of animation is seldom seen, perhaps due to the meticulousness of its process, which includes Vida hand drawing her work frame by frame. Vida also works closely with an accomplished and skilled team of core animators who understand her work, right down to the nuances of her brushwork, creating a smooth and effective process that sets Vida apart.
Vida’s clients include Paul McCartney, Dyson, Prada, Zedd, How To Spend It, Disney UK, H.D. Buttercup, Morrisons.