Adstream
CULT Futures - The Creatology Report
liahome
Five By Five
Soundlounge
adobe front page
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

Adobe Shares Slick Animated Exploration of How Creative Cloud Helps Grow Businesses

Creative 155 Add to collection
In Hush London's first narrative, Cris Weigandt directs 'Tales of Scale' guide for Lush
Adobe Shares Slick Animated Exploration of How Creative Cloud Helps Grow Businesses
Adobe Creative Cloud for Teams presents 'Tales of Scale', an exploration of how creativity helps grow businesses. In the first tale we follow the story of how Lush’s inventive retail experience drives their business growth.

Creative agency SK-MP tapped Hush London and their director Cris Wiegandt to create this charming animated scale model story of how Lush took their retail experience to the next level with the power of Adobe Creative Cloud for Teams. Cris designed and directed a playful miniature world crafting all the elements carefully in CG with help from Cruiser VFX from the globe to the tiny products and assets in the interiors and around 20 individual characters the shallow depth of field helps to create a photographic miniature look and feel.


“Tales of scale plays out in an imaginative miniature world in which we tell our scale model business cases, creating space for imagination in the seriousness of the business world and creating room for play whilst delivering concrete business stories.” said Michael James Phillips and Scott Kooken, creative directors, SK-MP.


Jason Levine, principal worldwide evangelist for Adobe, provides narration and guides us through the miniature Lush world, full of delicate and carefully considered details. Lush’s brand is built on their clear and transparent core beliefs, with innovation at the core of scaling their brand and business around the world. Lush united digital and physical in their retail experience to scale their business.

The story takes you through a number of miniature worlds from the Lush store to their creative offices showing Integrated workflows between apps like Adobe Photoshop, Illustrator, After Effects and Premiere allowing Lush’s creative teams to create beautiful content for their immersive new direction.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Project

Title: Adobe x Lush - Tales of Scale

Client

Client: Adobe Inc.

Agency

Agency: sk-mp.com

Creative Directors: Michael James Phillips and Scott Kooken

Producer: Jessica Reynolds

Director: Cris Wiegandt

Production

Production Company: HUSH London

Production Company Agent: Lemonade Reps

Executive Producer: Ru Warner

Animation and Post Production: Cruiser VFX

Character Design, Animatic: Cris Wiegandt

Categories: Business Services, Business Software

Hush, Wed, 17 Jun 2020 10:36:10 GMT