Fri, 25 May 2018 12:22:48 GMT
On farms all over Ireland, farmers are dying. The reason is that after spending decades on the farm, they just don't notice the dangers any more.
This TV ad, created for the Health and Safety Authority, Ireland, explores how familiarity can prove fatal. Just as awareness of the smells and dirt on a farm slowly fades over the years, so too does awareness of the dangers – dangers that can cause death or serious injury in the blink of an eye.
Brand: Health and Safety Authority
Production Company: Blinkink
Producer: Charlotte Loynes
Director: Stephan McNally
Creative Agency: BBDO Dublin
Copywriter: Dillon Elliot
Art Director: Clayton Homer
Producer: Georgia Stevenson
Executive Creative Director: Dylan Cotter
Categories: Safety, Corporate, Social and PSAsBBDO Dublin, Fri, 25 May 2018 12:22:48 GMT