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HSA Warns of 'The Dangers' In New Farm Safety Ad

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'Disappear' was created by BBDO Dublin and produced by Blinkink for the Health and Safety Authority, Ireland

HSA Warns of 'The Dangers' In New Farm Safety Ad

On farms all over Ireland, farmers are dying. The reason is that after spending decades on the farm, they just don't notice the dangers any more. 

This TV ad, created for the Health and Safety Authority, Ireland, explores how familiarity can prove fatal. Just as awareness of the smells and dirt on a farm slowly fades over the years, so too does awareness of the dangers – dangers that can cause death or serious injury in the blink of an eye. 

HSA Farm Safety "Disappear"
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Advertiser: HSA

Brand: Health and Safety Authority

Production Company

Production Company: Blinkink

Producer: Charlotte Loynes

Director: Stephan McNally

Creative Agency

Creative Agency: BBDO Dublin

Copywriter: Dillon Elliot

Art Director: Clayton Homer

Producer: Georgia Stevenson

Executive Creative Director: Dylan Cotter

Categories: Safety, Corporate, Social and PSAs

BBDO Dublin, Fri, 25 May 2018 12:22:48 GMT