Hoseasons Launches First Foray into Branded Entertainment with Series ‘Best of Britain by the Sea’

‘Best of Britain by the Sea’ celebrates the best seaside destinations, dishes and delicacies the British Isles has to offer. Part funded by Hoseasons, part of the Awaze Group, the UK’s leading self-catering accommodation specialist, the series is created and produced by Blink Films, and negotiated by the7stars.

Fronted by Britain’s most-loved Foodies Ainsley Harriott and Grace Dent, the hour-long episodes follow their journey as they explore the coastline, cook up seaside fares, visit local attractions and discover hidden foodie hotspots along the way.

From holiday cottages and house boats to lodges and caravans, each episode features Grace and Ainsley cooking for one another using their favourite local produce whilst staying at a different Hoseasons holiday home location.

As part of the collaboration, the7stars planned a multimedia activation package to bring the partnership to life across multiple platforms, including home page takeovers and a branded series area on All 4, bespoke 30 second competition spots contextually placed in the ad breaks closest to the in-show integration moments, plus a paid social strategy utilising clips from the show to highlight Hoseasons strapline 'Relive the Good Times'.

Paul Evans, vice president of Portfolio at Awaze, says: “We are delighted to be working with Blink Films and the7stars on this feel-good series for Channel 4. This is an exciting new direction for our brand communications. The staycation has never been more popular, and it feels great to showcase so many of the amazing holiday locations that the UK has to offer.”

Eleanor Cable, partnerships lead, the7stars said: “During the pandemic the rise in staycations has brought a renewed appreciation for the British coastline. Blink Films has crafted an amazing series that extols the virtues of self-catering holidays and aligns Hoseasons with entertaining, quality, broadcast content.  In turn, this content will be leveraged across all brand communication which is powerful.” 

Dan Chambers, co-founder, Blink Films added: “This has been a really successful collaboration, with Hoseasons and the7stars enhancing the editorial at every stage to help make a precious gem of a series.”