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Honey Baked Ham Brings Home the Holidays with Wholesome Christmas Campaign

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The TVC created by long-time agency partner BBDO Atlanta features a mix of Honey Baked user-generated content and found footage

Honey Baked Ham Brings Home the Holidays with Wholesome Christmas Campaign
This week, Honey Baked Ham has launched a seasonal campaign that reminds us of the good times and gets us excited about our holidays, whatever they may look like. 

Wanting to give families an escape from the current reality, Honey Baked is leaning into the fact that they are a tradition you can count on. Although this year’s table may look a little smaller - or even be virtual - when you bring home Honey Baked ham, you bring home the holidays, no matter what size the gathering.

The :30 television spot, created by long-time agency partner BBDO Atlanta, features a mix of Honey Baked user generated content and found footage, narrated with a toast your favourite uncle might make at your holiday dinner.

Additionally, HBH is channeling its inner song-writing skills with a series of 'Ham-a-Long' jingles; sing-along songs written to the tune of classic carols which will run on social and YouTube pre-roll beginning in December.

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Client: The HoneyBaked Ham Company

Name of Creative: 'HoneyBaked Traditions'


Creative Agency: BBDO Atlanta

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO Atlanta: Robin Fitzgerald

Creative Director: Mary O’Keefe

Senior Art Director: Lauren Culbertson

Senior Copywriter: Emily Miller

Art Director: Alex Somoza

Senior Director: Tami Oliva

Account Supervisor: Lauren Herstik

Account Executive: Shannon Collins

Assistant Account Executive: Katie Scott Sellers

Head of Production: Marla Ulrich

Executive Producer: Jenny Russo

Social Content Editor: Janna Kay Swanson

Senior Project Manager: Becky Ocampos

Business Affairs: Ashley Lipham


Production: Friendshop

Editor: Ben Suenaga

Producer: Adam Roe

Categories: Food, Meat & Fish

BBDO Atlanta, Wed, 18 Nov 2020 12:08:25 GMT