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Home Hunters Won’t Stop Believin’ in Bank of Ireland

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Singing puppets encourage home buyers in uplifting new campaign by Cawley Nea\TBWA

Home Hunters Won’t Stop Believin’ in Bank of Ireland
For Bank of Ireland’s new mortgage campaign, Cawley Nea\TBWA provides a fresh approach to one of the most emotional and important decisions that people make in their lives. In a nationwide campaign led by TV, the Dublin-based creative agency has created three innovative spots for the Irish bank, that acknowledge the realities of home-buying, warts and all, with humour and encouragement.

With the mortgage market already registering a significant increase in activity this year, Cawley Nea\TBWA has seized the opportunity to deliver a creative new take on the topic, marking a departure from the stock images that typically saturate this genre. 

The dazzling new campaign seamlessly utilises Irish hand-crafted and hand-operated puppetry to awesome effect. The stars of the show, a 70’s avocado loo, a dull ham sandwich, and damp head towel, all belt out an inspirational and iconic soundtrack to invigorate home buyers throughout the highs and lows of their journey in searching for their new home. 

Joint Managing & Planning Director at Cawley Nea\TBWA, Mark Nolan, explains, “We wanted to deliver a memorable and distinctive message that empathises with home buyers at every stage of the mortgage process. These realistic scenarios represent familiar points along the journey to buying and moving in. We reckon there’s something seriously uplifting about them belting out Journey’s ‘Don’t Stop Believin’’ to show that little disappointments can be overcome with enthusiastic encouragement.” 

The campaign launches on September 5th on TV, print, radio, and online nationwide. 

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Artist: Journey

Composer: Perry, Cain & Schon

Recording: Raygun

Song: Don’t Stop Believin’

Sound Engineer: Dean


Editor: Lee Hickey

Post Production / VFX

Grade: Dave Hughes

Post Production Company: Windmill Lane

Visual Effects: Ian Jacobs

Production Company

Director: Tom Merilion

Executive Producer: Jonny Speers

Production Company: Speers Film


Advertiser: Bank of Ireland

Creative Agency

Art Director: Paul Arthurs

Copywriter: Alan Byrne

Creative Agency: Cawley Nea\TBWA

Group Account Directors: Paula Kelly

Producer: Onagh Carolan

Genres: In-camera effects, Music performance, Music & Sound Design, Comedy

Categories: Banking, Finance

TBWA\Dublin, Mon, 05 Sep 2016 13:07:48 GMT