McDonald's, Monopoly Prize Mania Vet Teaser

To tease the arrival of Monopoly Prize Mania at McDonald's, MAKE set out to introduce a partnership on a greater scale than the public had ever seen before. After all, this was the first time these two enormous brands had ever come together in Ireland. We set tails wagging nationwide, using real-life situations to hint that something truly larger than life was on its way...