President at production company Hecho, Celeste Hubbard-Breen, picks out a bunch of ads that impressed her inner critic
As the president of a production company with a past-life on the agency side, there’s not a spot I come across that I don’t think about critically - as a creator, a black female business leader and a consumer. Here are some of the spots that currently live rent free in my mind...
Gatorade - 'Want from Within with Hansel Enmanuel'
Agency: TBWA\Chiat\Day LA
Production: Little Minx
Post: Rock Paper Scissors
Sound: Lime Studios
I’ve been following Hansel’s story for quite some time. He’s an amazing athlete and has overcome the unimaginable. He is an inspiration to kids and adults alike. In my opinion, this spot also represents the power of NILs and the ability to share his story in a commercially profitable context. Secure that bag Hansel! Well deserved.
United Airlines- 'Juneteenth Flight'
Agency: ConCreates Agency
Production & Post: Hecho Studios
My studio had the pleasure of producing this work with our partners at ConCreates and United Airlines. If I told my younger self that I’d be leading a company that produced a spot highlighting the significance of Juneteenth with a world-renowned brand and an agency built by some of the most creative individuals I know (that also happen to be former federal inmates) - I’d be too stunned to speak. Cut to today, proud as ever to play a small part in this empowering and important work.
Netflix Reality Series Announcement - 'Love Has No Off Season'
Agency: Chemistry Agency
Production & Post: Riverside Entertainment
If you love Netflix’s suite of reality dating shows, you’ll see some of your favourite paramours featured in this original music video and song, featuring Nick Lachey of 98 Degrees and most recently, host of Netflix’s 'Love Is Blind'. The lyrics...amazing. Full disclosure: my hubby’s agency was behind this one. <3
TikTok - '#TikTokTaughtMe'
I enjoy this spot because it couldn’t be more relatable. As a non-Gen-Zer that enjoys TikTok, there is a certain type of content that shows up on my feed and tips / tricks of all kinds are at the top of that list. Even this TikTok commercial taught me, and I’m not the only one. YouTube comments on the spot are full of people equally blown away by some of the examples featured in the commercial. Spots that stoke positive conversation are a #win.
Woolrich FW22 - 'The Outsiders'
Agency, Production & Post: Hecho Studios
Fashion, horses, spectacular vistas. What more can you ask for? I’ve been patiently waiting to share this work with the world. Enjoy!