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Havaianas Releases Stop-Motion Short 'TAP TAP TAP' on Instagram

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The spot for the online shoe shop, created by AlmapBBDO, has over 90 illustrations and can be animated by users

Havaianas Releases Stop-Motion Short 'TAP TAP TAP' on Instagram

With the growth of Instagram Stories, tapping the screen to flip through content has become habit. It was that very habit that has inspired online shoe shop Havaianas to explore the format in a new way, to tell stories like never before.

Called 'TAP TAP TAP,' the short uses users’ contact with the screen to speed up the animation. The project is made up of more than 90 illustrations. As users skip through them, they interact with the next image, creating the illusion of movement. TAP TAP TAP was developed by AlmapBBDO with illustrations by LOBO/Vetor Zero. 

See the short on Instagram here.

The story of the short touches on the brand’s global concept of inviting everyone to feel the spirit of Brazilian summer, no matter what season it may be. The protagonist goes from a gray daily routine, with lots of tasks and not much time to relax, to a sunny, happy beach, all after putting on a pair of original sandals from Brazil.

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Client

Brand: Havaianas

Animation

Animation Company: LOBO/Vetor Zero

Director: Gabriel Nóbrega

Illustration: Hugo Takashi

Liaisons: Cristina Chacon, Mariana Silveira, Fabiola Liberato, Warley Vieira, Illana Roque

Digital Production: Rodrigo Falcão, Aline Macedo, Sabrina Bernardini, Rafaella Cioffi

Media: Carla Durighetto, Paula Kosugi, Gislayne Neto

Approval: Carla Schmitzberger, Fabio Leite, Eliana Vilches, Mariana Rhormens, Matheus Gonzalez, Liliam Siqueira, Mayra Campagna

Creative Agency

Creative Agency: AlmapBBDO

Creative Director: Luiz Sanches

Executive Creative Director: Bruno Prosperi, Ricardo Chester, André Gola, Pernil, Keka Morelle, and Marcelo Nogueira

Creatives: André Gola, Pernil, Renato Butori, Rodrigo Resende

Genres: Animation

Categories: Shoes, Clothing and Fashion

Press Kitchen, Tue, 28 May 2019 16:44:25 GMT