Zulu Alpha Kilo
Thu, 10 Jun 2021 15:55:00 GMT
After 67 years, menswear retailer Harry Rosen may have finally created the most versatile shirt ever… virtually, at least. In time for Father’s Day, the brand is launching a clothing innovation for WFH dads who suffered a long year stuck in countless video calls. The Harry Rosen ‘Green Screen Shirt’ adapts to any occasion. This limited-edition cotton button-down is green-screen-green—a specific shade that unlocks unlimited colour and pattern possibilities on video chats.
How it works is simple. By hitting the green screen checkbox on Zoom and then choosing a pattern, wearers can change the design of their shirt within seconds. It uses Zoom’s built-in green screen functionality in a new way to bring some much-needed variety to dad’s millionth meeting.
The ‘Green Screen Shirt’ is the centre of a Father’s Day giveaway on Harry Rosen’s Instagram. Harry Rosen followers need only like, comment and tag two friends in the post for a chance to win this limited-edition line.
Lucky dads who receive the shirt will have access to a variety of exclusive Harry Rosen designs in both regular and animated patterns. Designs range from classic colours for work to more flashy patterns for play. Of course, they can also upload any photo of their own, making this shirt the first truly fit for any occasion.
Developed by agency partner Zulu Alpha Kilo, this innovation is the latest from the brand’s Set the Tone platform, which launched in 2020. The idea stems from its founding principle—to help men dress their best and feel their most confident in any situation.
Harry Rosen handled the media buy for the campaign, which includes supporting content on social.view more - Creative
Client: Harry Rosen
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Art Director: Anton Garneau, Michael Romaniuk
Writer: Luke McNeil, Marco Buchar
Account Team: Michael Brathwaite
Clients: Trinh Tham, Kristin Meier, Paul Michel
Producer: Christine Toranco
Production House: Zulubot
Executive Producer/Technical Advisor: Adam Palmer
Editor/Colourist: Filipe Chaparro
Photographer/Videographer: Kyle Wilson, Matt Watkins
Creative Director Harry Rosen: Christine Kwan
Photo Retoucher: Jim Tinios
Categories: Clothing and Fashion, Day WearZulu Alpha Kilo, Thu, 10 Jun 2021 15:55:00 GMT