Hard Hitting Campaign Shows That Covid-19 Challenges Are Even Harder for the Homeless

BBDO Dublin today announced that it has launched a new appeal for the Simon Community which shows how the changes brought  by COVID-19 into our daily lives have been toughest on the most vulnerable members of society.

The pro-bono campaign - running across radio (voiced by Game of Thrones’ Liam Cunningham, who also offered his services pro bono), press, digital and social channels - mirrors the topical language used about self-isolating, social distancing, being stuck with kids and contrast it with the challenges people who are homeless face. 

For example, one digital banner features the phrase 'SELF-ISOLATION IS HARDER THAN I THOUGHT', something with which the general population is currently grappling, which gradually loses words and letters to reveal the phrase “ISOLATION IS HARD”; the stark reality that homeless people face every day. 

Sam McGuinness, CEO of Dublin Simon, said: “This is an awful time for all of us: COVID-19 is changing the way we live in ways we could have never imagined. But, for all vulnerable members of society, it is an extra layer of desperation and difficulty that could be devastating. This campaign has been designed to make sure those people are not forgotten.”