In this new spot, directed by Great Guns director, Peter Dietrich, an attention craving caveman innovator becomes excited as he presents his vision of the future.
Nevertheless, his cavemen audience seems to be bored to death. They expected something more clever, useful and tasty. This is when another of the cavemen suggests different flavours of bagel offered by Chipita and the flavours are well received by the cave people and are hailed as a success.