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Cycle By Freda

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AGENCY

AGENCY: McCann Madrid

CLIENT

CLIENT: Freda

PRODUCT: Cycle by Freda

CLIENT TEAM

ISABELLE SOSKICE: Marketing & Strategy Director

KASEY ROBINSON: Inclusion Lead

AFSANEH PARVIZI-WAYNE: CEO

EXECUTIVE CREATIVE DIRECTOR: Mónica Moro, CCO McCann Madrid

EXECUTIVE CREATIVE DIRECTOR EUROPE: Adrian Botan, CCO McCann Worldgroup

CREATIVE TEAM

MÓNICA MORO: Copywriter

BORJA DIEGO: Art Director, McCann Madrid

RAFAEL MARTÍNEZ: Copywriter, McCann Madrid

XAVIER OCAÑA: Art Director

CATARINA BARCALA: Art Director

LUCAS CRIGLER: Creative Consultant, McCann NY

CONTRIBUTING AGENCY: McCann Q

PRODUCTION AGENCY: CRAFTWW Madrid

LEAD EXECUTIVE PRODUCER: Paloma Adrien

PRODUCER: Yasmina Soriano / Juan Torres

PRODUCTION COMPANY: Blur / Great Guns

DIRECTOR: Mar del Corral

EXECUTIVE PRODUCERS: Mario Forniés (Blur) and Laura Gregory (Great Guns)

DIRECTOR OF PHOTOGRAPHY: Lorena Pagés (UK) and Alix Roussel (Hong Kong)

PRODUCERS: Sete Ledó (Blur) and Tim Francis (Great Guns)

POST-PRODUCTION COORDINATOR: Sara del Tío

EDITOR: Sebastian Antico, Ismail Najjar

COLOR GRADING: Gradepunk

SOUND DESIGN: Pablo Aset

BUSINESS TEAM

ALEXANDRA VON PUTTKAMER: Business Director, McCann Madrid

CARMEN BISTRIAN: Creative Excellence Manager Europe

STRATEGY

BILLY LEPAGE: Strategist, McCann NY

JUANMA RAMIREZ: Head of Planning, McCann Madrid

DR. RODNEY COLLINS: UK & Europe Truth Central Director

THEIS ANDERSON: Truth Central Intern

PR AGENCY: Weber Shandwick, London

PR TEAM

JENNY WAKEFIELD: Senior Manager, Weber Shandwick London

ROSANNA SACKS: Account Director, Weber Shandwick London

Great Guns Prague, 4 months ago