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Google's Latest Spot Is Full of Relatable Eye-Roll Moments

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Hoi Polloi's Dan Castella directs humorous new spot created by agency Phantom

Google's Latest Spot Is Full of Relatable Eye-Roll Moments

Google has released a new commercial created by agency Phantom highlighting its commitment to improving mobile business.

'Make Sense on Mobile' directed by Hoi Polloi's Dan Castella recounts five major eye-rolling customer moments anyone can relate to.

We see one lady unable to pay because the shop keeper is nowhere to be seen and another customer waiting patiently for her morning coffee while the barista slowly writes her initials in fancy italics. As the tag line reads... 'Bad experiences aren't good for businesses'.

Google - Make Sense on Mobile
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Sound Engineer: Richard Jones

Sound Design: Ed de Lacy


Editor: Christopher Coupland


Advertiser: Google

Production Company

Production Company: Hoi Polloi

Director: Dan Castella

Producer: Pete Shuttleworth

DOP: Carlos Catalan

Production Manager: Archie Johnston Stewart

Production Assistants: Will Burgass

Lighters: Dave Nye

Creative Agency

Creative Agency: Phantom

Creative Director: Jamie Nicoll

Producer: Alejandra Ravassa

Creatives: Hannah Davies & Joshua Denton

Creative Lead : Lisa Berenson

Strategy Lead: Tom O'Hare

Genres: Comedy, People

Categories: Internet, Utilities

Hoi Polloi, Tue, 02 Apr 2019 14:17:59 GMT