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Globant's Captivating Campaign Supports Companies Build Better Culture

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The ResigNATION from GUT launches the digitally native company's StarMeUp platform

Globant's Captivating Campaign Supports Companies Build Better Culture

Today, GUT is launching a new campaign for Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, that is inspired by and addresses the post-pandemic tension that dominated the work environment in the United States over the past 14 months. The Great Resignation, the phenomenon that saw 55 million Americans resign from their jobs since April 2021, highlights workers’ dissatisfaction and disillusionment with their employment.

It created the perfect opportunity to introduce StarMeUp, a SaaS platform created by Globant, to help companies create a culture built around people, and combat some of the most serious problems of today’s workplace: toxic culture, stagnant professional growth, and a lack of work flexibility. GUT’s campaign focuses on recognising the ever-expanding population of workers who have had enough, uniting them as people of a nation who deserve to be seen and heard: The ResigNATION. A nation that is ‘flying’ its flag across every region of the United States, announcing to organisations that to retain and attract the best talent, a new way of working – and the solutions to create it – are needed.

The campaign is fully digital and includes a long form documentary-style hero film focused on the ResigNATION and introducing how StarMeUp works as a solution, and it’s joined by a battery of digital assets bringing testimonies and educating on how to stop with this relevant tension.

“StarMeUp is essential to any organisation looking to navigate the future of work,” said Chad Cathers, CEO of StarMeUp. “Whether adopting an in-person, hybrid, or remote-first environment, the needs and expectations of talent are a fundamental part of the equation. The campaign that GUT has created for us highlights how the platform can open up the lines of communication within an organisation, create culture, and uncover the hidden heroes of any company, all while increasing a sense of belonging.”

“This campaign focuses on a real, current, and serious problem in the United States,” says Joaquín Cubría, CCO & global partner of GUT. “The Great Resignation has been making headlines for a while and the numbers are shocking. As we followed those statistics, we realised that a smart way to engage decision makers within companies was to portray the crisis from a different perspective. The data speaks, it just had to be translated into a campaign that anyone could relate to.”

The campaign will be issued primarily via social media channels including YouTube, Facebook, Instagram, LinkedIn, and Twitter over the next six weeks to maximise reach and impact, as well as to strategically reach key audiences. After the initial campaign launch, GUT and StarMeUp will pursue an 'always-on' campaign to engage audiences who have watched the videos, visited the landing page, or otherwise interacted with the campaign content to further showcase how StarMeUp can solve today’s biggest corporate challenges. 

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Founders: Gastón Bigio / Anselmo Ramos

CCO & Partner: Joaquín Cubría

ECD: Ramiro Gamallo / Matias Lafalla / Juan Pablo Lufrano

Managing Director: Pilar Lopardo

DC/Art Director: Gastón Gual

DC/Copywriter: Alex Romero

International Account Directors: Catalina Aguirre / Meme Traverso Lizarraga

Head of Production: Florencia Albizzati

Agency Producer: Mariana Jauregui

Chief Strategy Officer: Javier Quintero

Head of Design: Rosario Muñoz

Designer: Carolina Vazquez

Head of Digital & Data: Agostina Martino

Social Strategist: Ignacio Rocca

Creative Manager: Paula Akel


Production Company: Landia

Director: Veronica von Hunefeld

Executive Producer: Diego Dutil & Adrian D'Amario

Producer: Ivan Grichener

DOP: Xavi Portillo

Postproduction coordinator: Delfina Mosconi

Colour grading: Juan Pablo Arrietas

Editor: Alejo Santos

Graphic design: Eugenia Uke

VFX: Nicolas Severino

Music: Bamba

Mix and Sound Design: Bamba

Client Representatives

CEO: Chad Cathers

Marketing Lead: Patricio Franco

Advertising Specialist: Vanina Carruega

Advertising Specialist: Guillermo Lopez

Advertising Specialist: Ivanna Giménez

Advertising Specialist: Corina Cortez

Visual Design: Andrea Leiva

Visual Design: Karina Escobar Pardo

Visual Design: Maximiliano Roberto Fuentes

SEO Specialist: Violeta Tassara

Business Intelligence: Cecília Amorebieta

Web UI Dev: Ricardo Mesa Foronda

Web UI Dev: Santiago Insua

Marketing Automation: Mauricio Peña

Content Specialist: Griselda Savoy

Content Specialist: Sol Wade

Social Media Specialist: Sara Jaramillo Restrepo

Content Strategist: Carolina Beresford

Communications Manager: McKenna Bloomquist

Delivery Manager: Alan Parsons

Genres: People

GUT, Wed, 13 Jul 2022 09:57:08 GMT