Welch's Fruit Snacks Campaign Is Bursting with Whole Fruit

Welch’s Fruit Snacks debuts a new campaign from Gut Miami titled, 'Wholly Committed to Whole Fruit,' showcasing the brand’s commitment to using whole fruit as the first, or main, ingredient in its products.  

Unlike fruit flavoured snacks from other brands, which use juice, fruit flavouring, or a small amount of fruit concentrate which only includes select parts of the fruit, Welch’s Fruit Snacks continues their dedication to offering premium and true fruit snacks, which are made with Whole Fruit, meaning every edible part of the fruit - peel, skin, and pulp.  

Through the lens of thinking that, “if we are made with whole fruit, let’s behave like whole fruit,” the campaign creative was born, which stars the iconically shaped Welch’s Fruit Snacks pieces alongside an unexpected element: stickers similar to those one would find on real, whole fruit in the produce section of the grocery store. The fruit stickers, designed to nod back to the Welch’s Fruit Snacks packaging, feature a hero 'Made with Whole Fruit' message to demonstrate that the brand is “Wholly Committed to Whole Fruit” with their “Whole Fruit is our Main Ingredient” tagline.

The creative will appear in both print and out of home media spots including billboards and wild postings throughout New York City, in addition to social and digital media with a dedicated campaign landing page.

This new campaign also includes an experiential component with a Welch’s Fruit Snacks vintage 'Fruit Truck' popping up in New York City. The pop up offers free Welch’s Fruit Snacks to the public, along with other swag.