The Berlin-based boutique agency GINGER is collaborating with international creative music agency MassiveMusic to offer the German market a more robust music service.
Having launched in Berlin in 2018, GINGER has quickly established itself as one of the go-to music agencies in Germany, having worked with clients including Rimowa, Audi, Bosch and Under Armour. A chance meeting between Shai Hirschson and Gordian Gleiß at GINGER and Hans Brouwer at MassiveMusic led to the discovery of incredible synergy between the two companies. A collaboration between the two and the creation of GINGER x MassiveMusic for both parties was an organic and exciting arrangement.
Through this unique collaboration, GINGER x MassiveMusic can now offer something completely fresh to the German market, combining the creative thinking of both a boutique team and a global music agency. The partnership aims to add that unique, crafty touch that goes beyond the industry’s current status quo, resulting in innovative partnerships and new ideas on how music can communicate a brand, product and vision.
GINGER x MassiveMusic will bring together artists and creators across the industry to offer agencies and brands different ways to express and enhance the musical side of their stories.
GINGER x MassiveMusic office in Berlin • Photo credits: Eva Napp
Shai Hirschson and Gordian Gleiß, both creative managing directors, will head up the Berlin team, together with creative producer Aldana Pagani.
Shai Hirschson, comments: “It was one of those meant-to-be encounters. The day after we got off the first phone call with Hans Brouwer, we jumped on a plane and headed to MassiveMusic’s Amsterdam headquarters. It was love at first sight. GINGER as the boutique creative think tank to MassiveMusic’s international garrison: the combination was undeniably irresistible.”
Hans Brouwer, MassiveMusic’s founder and CEO, adds: “You have all these elements: the same DNA, an instant synergy, an overflow of exuberant creative connection and even the same brand colour. It was a natural decision for both agencies to combine our respective strengths, strategies and focus to create this partnership.”
GINGER x MassiveMusic will open its doors on 25th April and will be MassiveMusic’s sixth global office, following in the footsteps of Amsterdam, London, New York, Los Angeles and Tokyo.
Behind the scenes: head to MassiveMusic's blog for an informal conversation with creative managing directors Shai Hirschson and Gordian Gleiß.