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Get Styling with Razorfish's 3D Sculpture Style Event for VS Sassoon

05/11/2014
Advertising Agency
London, United Kingdom
101
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Cutting edge styling event to feature live 3D hair accessory sculptures

Razorfish Hong Kong, a pioneer of marketing in the digital age, today proudly shares news of its latest collaboration with VS Sassoon, Salon Sassoonism: the city’s first ever live 3D sculpture style event. Salon Sassoonism is a live styling session where the city’s premier hair artists will create 3D hair accessory sculpture as they style this season’s looks. The live event, celebrating the 60th anniversary of the brand, launched Friday 31st October.

Christian Teniswood, Creative Director of Razorfish explains, “VS Sassoon already owns cutting edge style, but with the creation of live 3D hair accessory sculptures at this year’s Salon Sassoonism we’re delivering cutting edge innovation as well. Salon Sassoonism takes a step up this week with several first-in-class experiences for participants including the introduction of live 3D printed hair accessories, integrated into the professional looks created by the VS Sassoon stylists. We’ll also be showcasing interactive style components like digital lookbooks to help Hong Kong’s style set define their personal style for the season.”


The Salon Sassoon campaign has already launched on social media to huge success, attracting over 10,000+ unique visitors in just a few short days. Style-conscious women across Hong Kong have shown an eagerness to register and secure a place at the exclusive event by registering their interest at http://vs-sassoon.com.hk/hk/sassoonism. The Salon Sassoonism pop-up store will be located at iSQUARE iPIAZZA in Tsim Sha Tsui from 31st October to 9th November.

The VS Sassoon brand team has worked closely with their agencies Razorfish, Ketchum PR and Starcomm, inviting the trio to go further than ever before. Tim Hung, VS Brand Manager shares, “Bringing together world class stylists with our products co-developed with Vidal Sassoon Academy lets us demonstrate we’re continuing to lead the industry in style and innovation. We’re excited to welcome the discerning audience of Hong Kong to this event and demonstrate once again that we’re at the pinnacle of hair design and aesthetic advancement.”


Nancy Au, Account Director of Ketchum Hong Kong, talks about the experience participants will have at the event, “This year we’ve created a contemporary space that pays homage to both the looks that Mr. Vidal Sassoon has created in the past, but kept our focus on the future with new styles that are defining the industry. We’re lucky to have world class stylist Pius Yiu, one of the first Hong Kong stylists that was trained with VS Academy (London) and his team involved once again to provide lucky participants with amazing look transformations.”

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