Fox & Hare Bolsters Senior Team Following a Series of Pitch Wins

For a brand to make a lasting positive social impact and gain a competitive advantage in doing so, it takes a group of like-minded people, committed to the cause and pushing in the same direction.

For a consultancy to help a brand unearth their competitive advantage and push in the right direction, it takes a collective of experts, committed to using and expanding their combined influence, knowledge and experience. 

The best consultancies are constantly innovating and improving to make sure their clients receive the very best service possible. One of the ways to do this is in securing the best talent to ensure they have the brightest creative, strategic and business minds around. 

With that in mind, let us introduce you to three new additions to the Fox & Hare senior team: creative lead, Ben Golding; senior sustainability strategist, Ella Moore; and senior creative account manager, Claude Merdjan. 

Fox & Hare sat down with them to learn more about their reasons for joining Fox & Hare, why now is the time for social impact, and the road that brought them here. 

Ben

Ben Golding is an award-winning creative leader with over 10 years of experience in producing creative campaigns for brands, ranging from start-ups to household names. As creative lead, he heads up the creative department, ensuring the projects we deliver are the most innovative and commercially viable for clients.

Why did you decide to join a social impact consultancy?

Purpose and responsibility should be at the heart of every future-facing company. Brands are now realising they need to reflect a consumer that not only cares about their own environmental and social footprint but actively wants the world to be bettered by the choices they make.

Why Fox & Hare?

Fox & Hare are changing the rulebook on how brands take on social impact, and after their stellar 2020, I am excited to help them grow and develop their creative offering. What attracted me to F&H was that, for them, social impact is not just a bolt-on, but an intrinsic part of the clients they work with. That ethos trickles down into everything they do.

Tell us a bit about your experience

After working for a few years in TV production, I got my start in advertising working on big campaigns for big brands at MullenLowe London. After this, I got poached to work at George & Dragon, where we specialised in entrepreneurial start-ups as well as household names.

Ella

Ella Moore is an expert at making the complex simple. An MSc in Corporate Responsibility & Sustainability and an MA in International Development and the Political Economy of Resources, she’s shaped strategies and delivered creative campaigns for some of the biggest brands in the world, including Google and Virgin Media. As Fox & Hare’s senior sustainability strategist, Ella’s role is to fuse sustainability with communications and creative so that the social impact story you tell is authentic, positive and compelling.

Why did you decide to join a social impact consultancy?

Working for a purpose-led organisation is really important to me. I've worked in the sustainability space for almost a decade now and it's still such a huge challenge for companies to really get to grips with their impact, but it's never been more essential.

Why Fox & Hare?

Sustainability is a mindset and I believe that one of the most effective ways to unlock sustainable behaviours is through compelling communications. We have to move past technical language and tired design cliches to engage, motivate and empower people. Fox & Hare are uniquely placed to bring insight and creativity together to power long-term change.

Tell us a bit about your experience

I began my career in international development before moving into corporate sustainability. Since then I have been lucky enough to work with incredible clients from VF Corporation to Google, collaborating on complex challenges from global sustainability strategies to experiential events. I'm happiest when working with clients on transformational change programs.

Claude

Claude Merdjan is an experienced senior creative account manager described by his previous CEO as the go-to person for any project that involves innovation. Having worked on accounts for brands including Nike and Netflix, he brings all of his creativity, knowledge and management expertise to the Fox & Hare table to deliver quality work to clients, making sure your needs are met across the board.  

Why did you decide to join a social impact consultancy?

For me, it was the opportunity to create purpose-driven campaigns and the existing need to create work that delivers deep impact. I want to work hand-in-hand with clients to harness their participation in social impact and make the place we call home that much better.

Why Fox & Hare?

Fox & Hare are young, hungry and eager to implement change. We’re building a strong foundation and reputation for enabling impact by creating standout purpose-driven campaigns.

Tell us a bit about your experience

I spent the last four years working as a senior creative account Manager at Kinetic, a media specialist that harnesses the power of Out of Home. My advertising journey began on the creative side of the table, working as an art director at Publicis. I made the shift to the other side after completing a masters in Digital Media Management. 

A team is greater than the sum of its parts, but a great team needs great parts. And with Ben, Ella and Claude on board, you’re getting a team that has been there, done it and got the (ethically made) t-shirt.

By choosing Fox & Hare, you’re working with a consultancy that understands sustainability and knows how to create powerful social impact campaigns that excite you and delight your audience.

If you’d like to chat more about social impact or how we can help you leverage your social advantage and #MakePurposePriority, email lauren@foxandhare.co for a virtual coffee.