The New York office of BBH has been named creative lead for Seamless (owned by GrubHub) in NYC, with new work to launch in the Fall of 2015.
BBH NY had originally pitched GrubHub in 2014, but did not win the account. However, the pitch work was recently revisited which lead to the subsequent hire of BBH New York for Seamless.
"We're thrilled to be working with (CMO) Barbara Martin Coppola and the Seamless team.” Said BBH USA CEO Pat Lafferty. “Their passion for incisive strategy and courageous work make them the ideal partner. And, of course, we were already Seamless power users."
BBH New York looks forward to shining a light on Seamless’ unique role in powering New York City, and further cementing their place as the #1 delivery service in (arguably) the most food obsessed city in the World.