The Marketing Standard
Wed, 27 Jul 2022 13:31:14 GMT
With over 67% of heterosexual women admitting to occasionally faking orgasms,* femtech brand Vella is launching a campaign to help women prioritise their sexual health and 'Stop Faking It.' The initiative will run through July on TikTok and Instagram leading up to National Orgasm day on July 31st.
Throughout the month of July, Vella will be raising awareness of all the things women fake day in, and day out – including orgasms. Participating women and influencers will post their ‘faking it’ stories – in bed and beyond – on TikTok in videos with the famous Britney Spears ‘Oops I did it again,’ melody transposed to ‘oops I faked it again.’
The initiative brings to light the many instances in which women, while trying to please a partner, might ‘fake it,’ be it by telling a partner they are the biggest they’ve ever had, or that they enjoy activities like fishing or even by eating meagre portions of food. Educational videos from Vella’s intimacy and relationship expert Karinna Karstan will also support the effort.
“We are on a mission to help women take control of their sexual health and enjoying sex to its fullest and experiencing orgasm, is a priority,” explained Bulbul Hooda, CMO of Vella. “National Orgasm Day is the perfect opportunity to bring greater awareness to the reality that women can prioritise pleasure in all aspects of their life from the bedroom to the boardroom”
Created in partnership with digital media agency Acadia, the campaign includes a sweepstakes rewarding winners with free samples of Vella Pleasure Serum, the first-of-its-kind pre-play topical serum formulated by the minds behind Viagra and Cialis, to promote more frequent, intense and satisfying orgasms for every cis woman, whether solo or with a partner. On Instagram, the brand will be posting confessionals from real women on things they fake, and also leveraging Instagram influencers such as Kelsey Darragh, Jenna Ronan, and Eli Rallo.
“We are leveraging social media platforms to not only share stories but to also educate women on how they can better take control of their sexual pleasure,” explained Paula Ersly, head of social media at Acadia. “This new initiative is part of a long-term program to establish Vella as the voice of women owning their sexuality. We are hoping initiatives like this will drive more engagement and followers who want to have more fulfilling sexual experiences.”view more - Creative
Categories: Pharmacy, Contraception and LubricationThe Marketing Standard, Wed, 27 Jul 2022 13:31:14 GMT