After a contest that started in July 2017 and successfully overcoming different stages coordinated by Scopen, the alliance between CHINA and FCB agencies, has been the winner of the MINI contest.
In order to find the best integrated strategic partner, the MINI car brand has chosen CHINA and FCB from among five finalists. The collaboration that starts now will include all communication and advertising activities related to MINI brand, includes CRM, Digital, Social Media, After Sales and Dealers services.
These two agencies have collaborated before in the creation of the Levi's global relaunch campaign with the support of Spain and San Francisco offices implementing a new model of collaboration aimed at excellence in all specific areas of communication.
The CHINA and FCB work team for MINI will be led by Marta Aguirrezabal (Executive Partner), Maite Flores (Director of Client Services, FCB), Rafa Antón (Creative Partner and Executive Creative Director) and Manu López (Strategy Director, FCB).
Belén de Ancos, Brand Manager for MINI, says “We are very pleased with this new stage that we are about to start with CHINA and FCB convinced that we have the best team to successfully accomplish all the challenges of the brand in the coming years.”
Currently the brand works with Mr. Rushmore, La Despensa and Ogilvy and the new professional relationship with MINI begins in January.