Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

FCB Spain Goes 'Loco' for Refugees in UNHCR Campaign

200

ADD TO COLLECTION

Campaign for the UN Agency for Refugees is built around the concept 'I am crazy about UNHCR' and aims to thank project contributors

FCB Spain Goes 'Loco' for Refugees in UNHCR Campaign
After a contest between agencies last December, the Spanish Committee of UNHCR (the UN Agency for Refugees) has assigned its new brand campaign to FCB Spain.

The campaign revolves around the concept 'I am crazy about UNHCR' to praise the value of the contributions of partners and donors, as without them, it would not be possible to make a positive difference in the lives of millions of people.

The idea seeks to thank the partners for their contribution and awaken pride in belonging to UNHCR.

The advertiser's team has been led by Samuel Martín, marketing and fundraising director, and Amaia Celorrio, communication officer of the Spanish Committee of UNHCR.


Amaia Celorrio declares, "we are very excited about the new campaign in which we have worked together with the FCB team. The first tests we have done have been very positive and we believe that this campaign will help us to move many people, to make the work of UNHCR visible, and also to raise funds to improve the lives of many refugees".

Manuel López, Chief Strategy Officer of FCB Spain says "in today's world, which assumes constant humanitarian emergencies as normal, and where indifference grows, we need to recognise the heroism and courage of UNHCR's donors".

The campaign consists of two films for cinema, television and internet in versions of 60 ", 30", 20 ", 15", 10 "and 6", as well as 3 executions for outdoor and press, display, social networks and merchandising.

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
FCB EMEA, Tue, 17 Apr 2018 13:16:43 GMT