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Even Droga5's Depressed Alien Appreciates Good Pizza Hut

Creative 1.2k Add to collection

The campaign, directed by Adam & Dave through Arts & Sciences, introduces the 'Pizza Hut Bragspeople'

Even Droga5's Depressed Alien Appreciates Good Pizza Hut
Droga5's new campaign for Pizza Hut introduces a new creative platform, “No One Out Pizzas the Hut”, with a series of TV and radio spots which will air nationally and additional social and activation ideas to follow in the near future.

Since 1958, Pizza Hut was the first to serve best-in-class pizza to the White House, the first pie in space and the first to introduce that stuffed crust we all know and undeniably love (and wait ‘til you see what they’ve done with that crust now).

Despite becoming the iconic American brand every pizza lover recognises, Pizza Hut has never lost sight of its midwestern roots of being the humble brand that it is. Tooting its own horn is just not in its nature.

Enter the Pizza Hut Bragspeople.

The new campaign introduces this unexpected cast of memorable characters, speaking from their own personal experiences to brag on behalf of Pizza Hut and explain to the world just why No One Out Pizzas the Hut. In the TV spots, a homesick alien and a guy who faced a near death experience might be wildly different from each other, but they share an unwavering love for Pizza Hut we can all relate to.

The Bragspeople make your mouth water with Pizza Hut’s new grilled cheese stuffed crust pizza (told you they’ve out Pizza’d), with further spots will add into the rotation in the coming weeks.

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Composer: Danny Bensi and Saunder Jurriaans

Executive Producer: Dan Kuby

Music Agency: Pulse Music


Edit Assistant: Fernando Raigoza Jr

Edit Company: Arcade Editorial

Editor: Greg Scruton

Executive Producer: Sila Soyer

Producer: Alexa Atkin

Post Production / VFX

Executive Producer: Dani Zeitlin

Post Production Company: MPC

Senior Producer: Elissa Norman

VFX Supervisor: Camilla De Biaggi

Production Company

Director: Adam & Dave

DOP: Toby Irwin

Executive Producer: Marc Marrie

Head of Production: Christa Skotland

Managing Director: Mal Ward

Producer: Pat Harris

Production Company: Arts & Sciences


Advertiser: Pizza Hut

Advertising & Sponsorship Manager: Nichole Dreyer

Assistant Marketing Manager: Amanda West

Brand Manager: Jeff Fox

Marketing Manager: David Timm

Creative Agency

Art Director: Conner Tobiason

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Copywriter: Conor Dooley, Craig Gerringer, Eric Johnson

Creative Agency: David Droga

Data Strategist: Christina Fieni

Data Strategy Director: Lily Ng

Designer: Jessica Trombatore

Executive Group Director: Brett Edgar

Global Chief Strategy Officer: Jonny Bauer

Group Communications Strategy Director: Brian Nguyen

Group Creative Director: Scott Bell

Group Strategy Director: Ramon Jimenez

Music Supervisor: Ryan Barkan, Mike Ladman

Strategist: PJ Mongell

Strategy Director: Ben Brown

Design director: Rich Greco, Devin Croda

Genres: Comedy

Categories: Food, Pizza

Droga5 New York, Fri, 23 Sep 2016 08:54:35 GMT