Tue, 13 Oct 2020 14:25:51 GMT
Free Turn, brand entertainment company founded by Nick Hamm, Netflix's 2020 breakout summer hit 'White Lines' director and Jon Hamm, former WPP and IPG alumni, has announced a formal strategic partnership with DMD Limited, a leading global distributor of entertainment content across SVOD, AVOD, OTT and digital platforms.
This is part of Free Turn’s commitment to transform business growth for brands by putting entertainment at the heart of the marketing strategy.
The announcement follows several months of collaboration including the LATAM launch of DMD’s independent cinema SVOD channel, 'Cindie' and development of specialist SVOD channels set to launch in 2021. These channels will provide brands with a unique opportunity to reach engaged, valuable audiences with impactful brand funded entertainment.
The partnership will drive growth for brand owners in three key areas: unlock international distribution opportunities for newly created entertainment properties to reach wider audiences; provide a singularly-effective way to access niche communities of consumers through lifestyle and passion channels; and extend the life cycle and returnable revenue of existing brand-owned entertainment through distribution on untapped digital platforms.
Says Jon Hamm, CEO, Free Turn: “For brands looking to find new ways to truly connect with their consumers, the opportunities presented by the transformation taking place across the entertainment landscape are immense. As a number of recent reports have shown, viewership on OTT and SVOD platforms is now outpacing linear TV. Advertisers need to rapidly adjust their strategies or will end up being under exposed to this rapidly growing, highly engaged audience”
He continued, “The marriage of our prowess in creating valuable entertainment for brands with DMD’s distribution and commercial thinking made sense from the moment we met and we are delighted to partner with Tony and his pioneering team. Our combined proposition means that brands can enter this new era of entertainment with absolute confidence they will achieve their strategic and commercial objectives.”
Tony Kelly, CEO of DMD Ltd said: “Our TVOD roll out to 20 LATAM countries has given us a base to generate new and enhanced digital revenues for rights owners such as Oscar-winning film 'Parasite' and 'Portrait of a Lady on Fire'. Our mission is to become the go-to distributor for curated, passion-based entertainment across multiple genres, channels and platforms, and drive innovation in how audiences access the entertainment they crave. Together with Free Turn we will deliver commercially-successful distribution opportunities for brand owners blazing the trail into this exciting entertainment space.”
Categories: Media and Entertainment, Streaming ServicesFree Turn, Tue, 13 Oct 2020 14:25:51 GMT