Electronics Retailer The Source Launch Campaign To Give You What You Want

The Source, one of Canada’s leading consumer electronics and wireless retailers, has just debuted their new television advertisement. The campaign turns consumer electronics industry advertising on its head by moving from the typical category construct of “What Can I Help You With?” to an ownable platform derived from the brand’s tagline of “I Want That.” In the ad, the retailer’s ‘I Want That’ tagline is brought to life via a helpful Source employee who magically appears whenever and wherever someone sees cool tech and says the three magic words, ‘I Want That’. 

The campaign was created by Juniper Park in Toronto, and you can watch the launch spot below.

Credits

Agency: Juniper Park Communications ULC Toronto.

President/Chief Strategist: Jill Nykoliation

Exec. Creative directors: Alan Madill, Terry Drummond, Barry Quinn

Art Director: Randy De Melo

Writer: Jonathan Careless

Producer: Anne Marie Martignago

Account Director: Geoff Wilton

Account Executive: Aviva Phillips

Production House: Sons And Daughters

Director: Matt Swanson

DOP: Bobby Shore

Editor: John Evans

Editorial House: Panic and Bob Editing

Audio House: Eggplant

Music director: Rocco Gagliese

Post: Crush

Colour: Notch