Sons and Daughters
Mon, 14 Apr 2014 11:14:22 GMT
The Source, one of Canada’s leading consumer electronics and wireless retailers, has just debuted their new television advertisement. The campaign turns consumer electronics industry advertising on its head by moving from the typical category construct of “What Can I Help You With?” to an ownable platform derived from the brand’s tagline of “I Want That.” In the ad, the retailer’s ‘I Want That’ tagline is brought to life via a helpful Source employee who magically appears whenever and wherever someone sees cool tech and says the three magic words, ‘I Want That’.
The campaign was created by Juniper Park in Toronto, and you can watch the launch spot below.
Agency: Juniper Park Communications ULC Toronto.
President/Chief Strategist: Jill Nykoliation
Exec. Creative directors: Alan Madill, Terry Drummond, Barry Quinn
Art Director: Randy De Melo
Writer: Jonathan Careless
Producer: Anne Marie Martignago
Account Director: Geoff Wilton
Account Executive: Aviva Phillips
Production House: Sons And Daughters
Director: Matt Swanson
DOP: Bobby Shore
Editor: John Evans
Editorial House: Panic and Bob Editing
Audio House: Eggplant
Music director: Rocco Gagliese
Colour: Notchview more - Creative
Categories: Music, Sports and LeisureSons and Daughters, Mon, 14 Apr 2014 11:14:22 GMT