Union Slams the Door on Suicide

Toronto-based agency UNION has teamed up with Partners for Mental Health, a national, charitable organization dedicated to transforming the way Canadians think about and support mental illness, to bring to light the shocking statistics that surround youth suicide. After car accidents, suicide is the leading cause of death among young Canadians and accounts for 762 deaths a year.

 

“The fact that suicide is the #2 cause of death among teens is shocking.” said Lance Martin, Partner and Executive Creative Director at UNION. “We wanted to do something really impactful to draw attention to it.” The PSA, which launches during Mental Illness Awareness Week, uses the all too familiar angry door slam that we associate with typical teen behavior to highlight that sometimes there is an underlying issue that shouldn’t be ignored. It resonates with parents because the truth is that sometimes living with a teen can be challenging, but that if the signs do go unnoticed and help is not provided, living without one would be worse.

 

The PSA calls on viewers to visit rightbyyou.ca and sign a petition encouraging governments to change the way we support and fund youth mental health.

 

 

Campaign Title: Campaign Name: Right By You
Client: Partners for Mental Health

Agency Agency: UNION
Executive Creative Director/ Partner: Lance Martin
Art Director: Lorraine Sit
Copywriter: Marisa Faustino
Designer: Emmanuel Obayemi
Agency Producer: Jennifer Dark
Group Account Director: Cheryl McKenzie
Account Manager: Rhiannon Enss
Planner: Naeiri Zargarian

Production Company: Sons & Daughters
Director: David Quinn
Executive Producer: Jeff Darragh
Producer: Sam Benson

Editing Company: Rooster
Editor: Izzi Ehrlich
Post Production: Fort York VFX
Online Artist: Andrew Rolfe
Sound Design/Music: RMW
Audio Engineer: Dustin Anstey
Music Producer: Jeff Cohen