eLaLiga Santander Goes Beyond the Boundaries in Monster-Filled Campaign from Sra. Rushmore

eLaLiga Santander has just presented its newest piece, created by Madrid-based ad agency Sra. Rushmore, announcing its international competitions eLaLiga Challenge and eLaLiga Beat the Best.

Under the title of 'Monsters', the new spot recreates a widespread belief from ancient Roman times, which held that Spain was the end of the known world and that beyond its seas lived only dragons. A warning that this Spanish competition in 2022, will be venturing beyond its borders in order to come face to face with the most feared monsters of the international scene.

You can view the spot on YouTube here.

The piece is directed by Keane Pearce Shaw, produced by Blur with post production by Martes Studio. It brings together seven completely different worlds, each with its own style of animation, and featuring famed streamer DjMaRiiO as the narrator of the story.  

With this campaign, eLaLiga Santander shows its most international side through two competitions (eLaLiga Beat the Best and eLaLiga Challenge) which will be disputed amongst thirteen countries as different as Brazil, Japan, South Africa, Australia and Egypt, and where the best streamers, influencers and footballers will come together in a competition like no other.