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Droga5 NY's Air Wick Scent Decorator Matches Your Mood for Your Home

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Users choose images to match the environment they're looking to create in their home

Droga5 NY's Air Wick Scent Decorator Matches Your Mood for Your Home

Droga5 has launched a new website app called Scent Decorator for global brand Air Wick.

The first of its kind in the air care category, is rolling out across much of the North America/Western Europe region, including Canada, UK, Spain, Italy and Poland this year. Additional roll-out will follow in other international markets later this year. The site is also optimized for mobile, making it easy to access anytime, anywhere.

Very simple in use, a user is prompted to choose at least three images on the homepage that match the environment they're looking to create in their home. They are then presented a page detailing the desired mood, as well as suggested Air Wick products, home décor tips and DIY projects from expert bloggers to bring that mood to life. The tips and projects are practically as simple to do as the app itself.

The website is backed by extensive research with leading fragrance experts. These experts allowed Air Wick to take visual + mood + scent intelligence and have it result in an actual product to match, and tips for your home to help bring to life this combination made specifically for your mood.

As a result of the in-depth research, there are trillions of image combinations you can do that will result in one of the 16 moods, so the Scent Decorator can be used time and time again at any point for any room. will continue to be updated as new Air Wick products are released and new content is added by partner design and DIY experts.

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Creative Agency

Chief Creative Officer: Ted Royer, (Creation) Sally­Ann Dale

Chief Strategy Officer: Jonny Bauer

Copywriter: Spencer LaVallee

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Designer: Deanna Solis

Group Account Directors: Olivia Legere

Group Creative Director: Tim Gordon

Head of TV / Production: Niklas Lindstrom

Interactive Producer: Ranee Kumar

Strategist: (Sr Content) Eve Zell, (Comms) Bryn Little

Strategy Director: (Group) George Bennett, Will Davie

UX: (Director) Daniel Perlin, (Sn Design) Anni Ha


Art Director: Jen Lu


Advertiser: Air Wick

Digital Production Company

Developer: (Sr) Jim Alexander

Tech Director: Keath Chan

Categories: Home, Air Fresheners

Droga5 New York, Thu, 12 Mar 2015 09:52:41 GMT