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Droga5 NY Demonstrates the Power of Points with New Chase Bank Campaign

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Epoch Films' Zachary Heinzerling directs 'Filthy Rich' and 'Squeezed' films

Droga5 NY Demonstrates the Power of Points with New Chase Bank Campaign

The points you can accrue from your Chase Ink card can really help your business. But some businesses aren’t aware they have earned points or how to use their points, such as to buy things on Amazon, buy vouchers, meals and more. Chase needed to show people points can also be useful when invested back into your business.

Enter the latest campaign from Chase. Created in partnership with Droga5, the new campaign titled “Power of Points” demonstrates highlights how business owners can use points accrued from Chase Ink cards to help their businesses.

At the heart of the campaign are two spots featuring two business owners. Each film documents how each owner used 60,000 points (the same as the sign up bonus when you get the card) in unique ways to benefit their business. The first spot, “Filthy Rich” follows Rich Mendoza, of Filthy Rich Barbershop as he creates a giant topiary mustache for the front of his shop, in order to get more people to notice him. The second spot, “Squeezed,” follows David and Emily Ojobaro, owners of Squeezed Online, an online cold press juice company. They used their 60,000 points to get their juice out on the street, by creating a pop up, pick your own juice bar in the middle of the city.

“Our latest collaboration with Chase clearly demonstrates the real power that points can bring to small business. We put points to work in new and unexpected ways, adding real value to real businesses in ways most didn't know were possible, ” said Jonny Bauer, Global Chief Strategy Officer, Droga5

Justin Ruben, Group Creative Director, Droga5, said: “We wanted to demonstrate to small business owners that by investing points from the Chase Ink card back into their business, they can became a very powerful business tool. In the initial phase of the campaign, we have chosen to highlight two entrepreneurial businesses who have combined their reward points with a good idea, to create something beneficial for their business.” 

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Post Production / VFX

Executive Producer: Eve Kornblum

Post Production Company: Rock Paper Scissors/ Company3

Producer: Jenny Greenfield

Print / OOH

Retoucher: Michael Mockler, John Ciambriello

Creative Agency

Account Management: Sharon Byer

Account Managers: (Associate) Niamh Walsh

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Chief Strategy Officer: Jonny Bauer

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Designer: Alex Lumain

Director of Technology: Andy Prondak

Executive Group Director: Jeff Prince

Group Creative Director: Justin Ruben

Head of Art: Cliff Lewis

Head of TV / Production: Ben Davies

Interactive Producer: (Head) Niklas Lindstrom, (Exec) Tom Longo, Sabrina Rahrovi

Junior Art Director: Andrew Chin

Print Producer: (Sr) Alyssa Dolman

Producers: (Sr Art) Emily Heller

Production Manager: Topher Lorette

Senior Art Director: Paul Meates

Senior Copywriter: Rory McKechnie

Social Producer: Kylie Loeffler

Strategist: Colleen Leddy, Yan Wang

Strategy: Colm Murphy, Nick Maschmeyer

TV Producer: (Exec) Bryan Litman, Perry Kornblum

UX Designer: Brandon Mulloy

Design director: Devin Croda

Production Company

Director: Zachary Heinzerling

DOP: Stuart Winecoff

Executive Producer: Melissa Culligan

Producer: Martha Davis

Production Company: Epoch Films


Sound Mix: Michael Marinelli Sonic Union


Edit Assistant: Noah Benerza

Edit Company: Rock Paper Scissors

Editor: Aaron Tompkins

Executive Producer: Eve Kornblum

Producer: Jenny Greenfield

Droga5 New York, Mon, 06 Jun 2016 14:49:10 GMT