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Droga5 NY Brings Lazy Phone to Life for Moto X

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Furlined directors create three comedy spots for new Motorola product

Droga5 NY Brings Lazy Phone to Life for Moto X

Droga5 NY is calling out lazy smartphones with their new campaign for Motorola. The launch spots for new product Moto X feature a slovenly smartphone that always manages to mess things up at the crucial moment, from sexy-time massage to important business meeting and school play.


Directors Speck and Gordon at production company Furlined bring the anthropomorphized phone to life in three spots: Music, Meeting and Play. The ads have been created to highlight the features of the hardworking Moto X phone, including touchless control, active display and quick camera capture. 



Credits List

Client                            Motorola
Campaign                        Lazy Phone—Moto X Product Launch
Launch Date                        September 12, 2013

Agency                        Droga5 NY
Creative Chairman                    David Droga
Chief Creative Officer                    Ted Royer 
Executive Creative Director                Neil Heymann
Group Creative Director                Mike Long
Creative Directors                    Scott Bell / Tim Gordon
Head of Integrated Production            Sally-Ann Dale
Head of Broadcast Production            Ben Davies
Production Assistant                    Goldie Robbens
Strategy Director                    David Gonzales
Global Business Director                Bryan Yasko
Account Director                     Ben Myers

Agency                        Digitas    
Creatives                        Sam Cannon / Mike Frank / Mark Semon

Client                            Motorola
Vice President Global Brand & Product Marketing    Brian Wallace 
Brand Marketing                    Lindsay Dahms

Production Company                Furlined
Director                        Speck and Gordon
DOP                            Alwin Kuchler 
Senior Executive Producer                David Thorne 
Producer                        Martha Davis
Production Supervisor                Brett Latteri

Editorial                        Cut + Run
Editors                            Frank Effron (Driving, Play) / Graham 
Turner (Music, New Look, Meeting) 
Assistant Editors                     Adam Bazadona (NY) / Hilary Ruggiano 
Producers                        Ashley Carrier (NY) / Christie Price (LA)

Post Production                    The Mill
Head of Production                    Sean Costello
Producer                        Adrienne Winterhalter
Colour                            Fergus McCall
VFX Supervisor / Flame Artist            Tim Davies
Smoke Artist                        Eldon Snelgrove

Sound                            Sonic Union

Sound Design                    Sonic Union

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Genres: Comedy

Categories: Phones, Consumer Electronics

Furlined, Tue, 10 Sep 2013 10:36:46 GMT