Carlton MID launches ‘Coincidence’

CUB and Clemenger BBDO Melbourne are launching their latest Carlton MID work. It’s the next chapter in the long running and much loved  “Stay a little longer” campaign that reminds men to spend more time with their mates drinking Carlton MID.  A campaign that in just a few short years has helped Carlton MID become Australia’s number two mid-strength beer, and number one in WA. 

 

 

This latest work tells the story of a group of mates ‘coincidentally’ running into each other at a resort they’ve all taken their wives to, for some precious ‘couple time’.

 

Coincidence was directed by Brian Aldrich and created by Ant Phillips and Richard Williams, the team responsible for the previous Carlton MID spots, ‘Woman Whisperer’ and “Speak Woman”.

 

CUB General Manager Marketing, Andrew Meldrum, says there isn’t a man in Australia who doesn’t wish they could get more time with their mates.

 

“But it’s getting tougher these days. Hopefully Australian blokes will appreciate our heroes’ ingenious take on getting a bit more time with their mates,” Meldrum said.

 

The campaign will launch with 45 and 30 second spots, with additional 15 second spots to come later in the year. A Carlton MID branded website will also go live this week .

 

 

Chief Marketing Officer: Andy Gibson

General Manager of Marketing: Andrew Meldrum

Brand Manager: Kate McKenzie-McHarg

Assistant Brand Manager: Shencina Conway

 

Agency: Clemenger BBDO Melbourne

Creative Chairman: James McGrath

Executive Creative Director: Ant Keogh

Copywriter: Richard Williams

Art Director: Anthony Phillips

Senior Producer: Sevda Cemo

 

Managing Partner: Paul McMillan

Account Director: Nick Cohen

Senior Account Manager: Brendan Taylor

 

Planning Director: Michael Derepas

Planner: Matt Pearce

 

Production Company: Furlined /Finch Company

Director: Brian Aldrich

Production company: Furlined -Diane McArter – President; Finch - Cath Anderson/ Karen Bryson – Executive Producers; Edward Pontifex – Production House Producer.

Cinematographer: Jeremy Rouse

Production Designer: Enzo  Iacono

Offline editor: Jack Hutchings – The Butchery

Final Grade: Edel Rafferty – Method Studios 

Online editor: Jon Holmes – The Refinery

Music Supervision: Karl Richter – Level Two Music

Sound Design – Flagstaff Studios – Paul Le Couteur