Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Droga5 New York's Moving Ad for Ancestry Celebrates American Independence

Creative 363 Add to collection

Droga5 used Ancestry’s capabilities to find descendants of the original signers of the Declaration of Independence

Droga5 New York's Moving Ad for Ancestry Celebrates American Independence
Understanding our past reveals profound and inspiring truths that can re-shape the way we see our present and our future—that's the foundation of Ancestry's upcoming brand campaign. So this year, we want to celebrate July 4th by revealing that diversity isn't just something we value as Americans. It's quite literally in our DNA.


Droga5 used Ancestry’s capabilities to find descendants of the original signers of the Declaration of Independence - discovering a surprisingly diverse group of Americans - and then brought them all together to recreate (and modernise) John Trumbull's iconic painting. We then created a film of the scene, in which we see these individuals deliver some of the Declaration's most iconic lines.  In doing so, we hope to show that even though America looks a lot different than it did in 1776, the core of the Declaration’s message remains as relevant as ever. This film will run online and on TV alongside shorter pieces in which we learn the stories of individual descendants.

July 4th is a time of national pride. In addition to celebrating and illuminating both America’s history and its present-day diversity, we want to use this moment to illustrate the incredible  discoveries that await when we look back into our own past: the learnings, insights and connections that can inspire our future, individually and collectively.

Our hope is that viewers are motivated to delve deeper into their own ancestral past, to unlock and discover parts of their history that they never knew existed and to use that as inspiration to help guide the choices and decisions they make in their future.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Ancestry

Chief Marketing Officer: Vineet Mehra (EVP)

Creative Director: Paige Grossman (Ex3ecutive)

Director: Bill De Groot (Brand Experience)

Head of Brand & Communications: Alison Worthington

VP, National Brand Leader: Heather Lopez

VP of Marketing: Karen Peterson

Post Production / VFX

Colourist: Fergus McCall

Executive Producer: Heath Raymond

Flame Artists: Nathan Kane

Post Production Company: The Mill

Producer: Abi Klimaszewska

Retoucher: Mike Vorrasi Retouching Studio Coordinator

Creative Agency

Account Supervisor: Taylor Berry

Art Director: Tommaso Fontanella

Chief Content Officer: Amy Avery (Intelligence)

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Comms Strategy Director: Colleen Leddy

Copywriter: Ted Meyer

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Data Strategist: Amanda Kwong

Data Strategy Director: Lily Ng

Director of Film Production: Jesse Brihn, Bryan Litman

Director of Integrated Production: Niklas Lindstrom (Strategy)

Director of Integrated Production Business Affairs: Denise Klapp (Senior)

Director of Print Services: Rob Lugo

Executive Group Director: Jeff Prince

Executive Producer: Tricia Lentini Himot

Global Chief Strategy Officer: Jonny Bauer

Group Communications Strategy Director: Dean Challis

Head of Strategy: Colm Murphy

Researcher : Jenn Utley

Senior Communications Strategist: Kathryn Ruocco

Senior Designer: Jaymes Barone

Senior Print Producer: Christie Dwyer

Senior Producer: Jennifer Chen

Strategy Director: Tom Gibby

Associate Creative Director: Tim Gordon, Thom Glover, Paul Meates Ben Grube, Brian Eden

Production Company

Director: Paul Hunter

DOP: Matthew Lloyd

Editorial & Online: Cartel

Executive Producer: Suzanne Hargrove

Producer: William Green

Production Company: Prettybird

Music

Composer: Jay Wadley

Creative Director: Jay Wadley, Trevor Gureckis

Executive Producer: Jennie Armon

Mix: Mike Vitacco

Music Agency: Found Objects

Music Supervision: Ryan Barkan, Mike Ladman

Sound Production: Heard

Offline

Edit Assistant: Grant Hall

Editor: Edward Line

Executive Producer: Lauren Bleiweiss

Producer: Ali Reed

Droga5 New York, Fri, 30 Jun 2017 10:20:11 GMT