UFC, the world’s premier mixed martial arts organisation, today unveiled its commemorative 25th anniversary logos that will be used throughout 2018 to celebrate the global brand’s historic milestone. The commemorative logos will appear as part of the brand’s year-long 25th anniversary celebration, which officially launches on Monday, January 1, 2018.
The logo, designed in conjunction with Droga5, combines the silver anniversary with UFC’s world-famous Octagon, the organisation’s iconic symbol that debuted at UFC 1: The Beginning, which took place on Friday, November 12, 1993 in Denver, Colorado.
The 25th anniversary commemorative logos, along with additional creative designs, will be integrated into UFC broadcasts, across social and digital platforms, in-Octagon branding, UFC Fight Night collection, event posters, fan activations and merchandise throughout 2018.
UFC Fight Night: Stephens vs. Choi, which takes place on Sunday, January 14, at the Scottrade Center in St. Louis, Missouri, will be the first event that incorporates the campaign.