Droga5 New York
Thu, 05 Sep 2019 15:54:31 GMT
This summer, the U.S. women’s soccer team brought renewed focus to the debate about pay and treatment of women athletes — and of women in general. To showcase how independent journalism helps people understand the gender gap and why it persists, Droga5 and The New York Times will release a new "The Truth Has a Voice" ad during the U.S. Open semifinals tonight. The ad highlights the challenges women athletes face when it comes to pay equity.
In 1974, the U.S. Open made history in the fight for equal pay for women athletes when the tournament began paying its male and female champions equally, after Billie Jean King threatened to sit out if a change in pay disparity wasn’t fixed.
The Times has been committed to covering gender inequality from sports fields to board rooms. The ad shows reporting on this topic dating back to 1962. Other signature journalism on this important issue includes:
Uncovering the complicated truth about pay equality.
Elevating women’s voices.
Helping readers understand the issues.
“The Truth Has A Voice” campaign debuted during The Golden Globes in 2017 with its famed “He said. She sad” film. In 2018 The Times released two additional films in the series: one exploring how Times journalism helped expose concussions in the NFL and the other in honour of International Women’s Day.
Categories: Newspapers, Media and EntertainmentDroga5 New York, Thu, 05 Sep 2019 15:54:31 GMT