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Droga5 and The New York Times Give Truth a Voice in Powerful New Spot



The ad will air during the U.S. Opens semifinal and highlights challenges faced by women in sport

Droga5 and The New York Times Give Truth a Voice in Powerful New Spot

This summer, the U.S. women’s soccer team brought renewed focus to the debate about pay and treatment of women athletes — and of women in general. To showcase how independent journalism helps people understand the gender gap and why it persists, Droga5 and The New York Times will release a new "The Truth Has a Voice" ad during the U.S. Open semifinals tonight. The ad highlights the challenges women athletes face when it comes to pay equity.  

In 1974, the U.S. Open made history in the fight for equal pay for women athletes when the tournament began paying its male and female champions equally, after Billie Jean King threatened to sit out if a change in pay disparity wasn’t fixed.  

The Times has been committed to covering gender inequality from sports fields to board rooms. The ad shows reporting on this topic dating back to 1962. Other signature journalism on this important issue includes:

Uncovering the complicated truth about pay equality.

Interrupting Is Different for Men and Women, Even on a Debate Stage

Many Ways to Be a Girl, but One Way to Be a Boy: The New Gender Rules

Pay Disparity in U.S. Soccer? It’s Complicated 

Elevating women’s voices.

Miscarrying at Work: The Physical Toll of Pregnancy Discrimination

108 Women’s World Cup Players on Their Jobs, Money and Sacrificing Everything 

8 Times Women in Sports Fought for Equality

Helping readers understand the issues.

Why Women, but Not Men, Are Judged for a Messy House

Women Did Everything Right. Then Work Got Greedy

What to Do When You’re the Only Woman in the Room

“The Truth Has A Voice” campaign debuted during The Golden Globes in 2017 with its famed “He said. She sad” film. In 2018 The Times released two additional films in the series: one exploring how Times journalism helped expose concussions in the NFL and the other in honour of International Women’s Day.


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Categories: Newspapers, Media and Entertainment

Droga5 New York, Thu, 05 Sep 2019 15:54:31 GMT