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Director dayday Depicts Captivating Beauty of Dance and Motherhood in Inspiring Spot for Nike

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The stunning new work features the incredible story of Brazilian ballet dancer Ingrid Silva

Director dayday Depicts Captivating Beauty of Dance and Motherhood in Inspiring Spot for Nike

As part of Bryght Young Things' new directing roster, director dayday is quickly gaining notoriety with their latest work for Nike. The new commercial for the sports brand features the incredible story of Ingrid Silva, a Brazilian ballet dancer and the founder of Blacks in Ballet.

Ingrid - an activist, renowned ballet dancer and soon to be mother - has been a leading voice in the mission to increase awareness and highlight black ballet dancers around the world. In this new work for Nike, Ingrid, originally from Brazil, communicates her mission in English and her native Portuguese, set against captivating imagery of her dancing while pregnant.

Silva has also been recognised globally for painting her own pointe shoes to ensure they match her skin tone, a matter that had not previously been acknowledged by the ballet community.

Since signing with BYT, dayday has worked on campaigns for Reebok and Nike, while also crafting a soon to be released short film, 'Life, Death, and Ebony Eyes'. In addition, their photography work was featured as part of the KeepGoing.World project.

Click here to see more of dayday's directing work.


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Genres: Choreography, People, Fashion & Beauty, Storytelling

Categories: Clothing and Fashion, Sportswear

BRYGHT YOUNG THINGS, Wed, 11 Nov 2020 16:44:44 GMT