Google Shopping has collaborated with acclaimed Bryght Young Things director Daniel Navetta for its latest project. Daniel, known for his innovative storytelling, brings his creative touch to spotlight the compelling narrative of the Colorado Buffalo football programme's rapid resurgence, driven by the dynamic duo Shedeur and Shilo Sanders.
In BYT's newest creation, Daniel artfully explores the brotherly synergy that characterises these emerging College Football stars, both on and off the field. Premiering during the weekend's National TV broadcast, strategically synchronised with college football's premier games, the spot is set to captivate audiences throughout the season with its lighthearted and fast-paced narrative, complemented by the rhythmic backdrop of Naughty By Nature’s "Feel Me Flow."
The production provides an entertaining glimpse into the unique bond shared by Shedeur and Shilo Sanders, shedding light on the camaraderie and skill that have thrust the Colorado Buffaloes' football programme back into the limelight.
Special thanks are extended to key contributors who made this project possible, including Chiao Chen, Paige DeMarco, Josh Bohosky, Brendan Banks, Maxwell Gosling, and Frank Antonoff.