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Desperados and KiNK Develop World's First Ever International DIY Sound Stage


Musical event campaign was assembled by Dutch agency WE ARE PI and is also supported by a new exclusive track by Kink

Desperados and KiNK Develop World's First Ever International DIY Sound Stage

KiNK played the role of DJ, conductor and producer, by using custom built sounds systems as instruments and partygoers from around the world as musicians, to produce an unorthodox assortment of sounds.

As part of the experiment, KiNK created the exclusive track “I Can See Through You” in real time (which can be listened to here).

Desperados Sound Stage: W.T.F. (Watt The Frequency), is the fifth act in a series of unique party experiences, which saw 300 fans descend upon Amsterdam to take part in an interactive live party for music lovers, directed by KiNK. Amsterdam-based ideas company WE ARE Pi created the multi-act campaign called “Release Your Inner Tequila” for Desperados.

Each sound system was sourced from the local music scene of its country of origin, including Germany, Netherlands, France and the UK, to create a truly global sound. Using materials such as faders attached to organs, electronic oil drums and even disused cars, the distinct medley of sounds, under KiNK’s direction, came together to create one exceptional track.

“Desperados Sound Stage was wild. I’ve never had the chance to experiment with such unique sound systems before,” said KiNK. “There were moments when the sounds and music worked perfectly together and of course a few mistakes along the way, but that is the spirit of DIY music, breaking the rules because there are no rules to break!”

Anna Bizon, Global Brand Director, Desperados, said: “As nightlife culture continues to evolve, millennials want more from their nights out and have shown a thirst for experimentation, immersive experiences and DIY nights. At Desperados we see our acts as opportunities to encourage this mindset, while also celebrating the people that move the party world forward creatively. The DIY style of Sound Stage brought together skills, sounds and passions from all over the world, resulting in a truly collaborative and unique track.”

Previous acts in the Desperados series of wild experimentation include: SkyFest, the world’s first hot air balloon electronic light orchestra; Train Trax, where Desperados worked with the renowned electronic music group Mount Kimbie to turn an ordinary train in Warsaw into a music instrument for fans from across the globe; Bass Drop, a party onboard a plane at zero gravity, 30,000ft above the Nevada desert; and House Party Plugged, which saw an ordinary house transformed into a backing track.


Post Production / VFX
Agency / Creative
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WE ARE Pi, Tue, 08 May 2018 09:56:10 GMT