Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
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Desperados - Sound Stage: W.T.F.Embed With Credits


Desperados, HEINEKEN’S tequila flavoured beer brand, again pushed the boundaries of wild experimentation in music by teaming up with KiNK, legendary Bulgarian producer and DJ, to create the world’s first, global DIY mobile sound system performance. KiNK played the role of DJ, conductor and producer, by using custom built sound systems as instruments and partygoers from around the world as musicians, to produce an unorthodox assortment of sounds. As part of the experiment, KiNK created the exclusive track “I Can See Through You” in real time. Desperados Sound Stage: W.T.F. (Watt The Frequency), is the fifth act in a series of unique party experiences, which saw 300 fans descend upon Amsterdam to take part in an interactive live party for music lovers, directed by KiNK. Amsterdam-based ideas company WE ARE Pi created the multi-act campaign called “Release Your Inner Tequila” for Desperados. Each sound system was sourced from the local music scene of its country of origin, including Germany, Netherlands, France and the UK, to create a truly global sound. Using materials such as faders attached to organs, electronic oil drums and even disused cars, the distinct medley of sounds, under KiNK’s direction, came together to create one exceptional track.


Production Service
Agency / Creative

Genres: Music & Sound Design

Categories: Alcoholic Beverages, Beers

WE ARE Pi, 5 years ago