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Desperados Sound Stage: W.T.F.

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Desperados, HEINEKEN’S tequila flavoured beer brand, again pushed the boundaries of wild experimentation in music by teaming up with KiNK, legendary Bulgarian producer and DJ, to create the world’s first, global DIY mobile sound system performance. KiNK played the role of DJ, conductor and producer, by using custom built sound systems as instruments and partygoers from around the world as musicians, to produce an unorthodox assortment of sounds. As part of the experiment, KiNK created the exclusive track “I Can See Through You” in real time. Desperados Sound Stage: W.T.F. (Watt The Frequency), is the fifth act in a series of unique party experiences, which saw 300 fans descend upon Amsterdam to take part in an interactive live party for music lovers, directed by KiNK. Amsterdam-based ideas company WE ARE Pi created the multi-act campaign called “Release Your Inner Tequila” for Desperados. Each sound system was sourced from the local music scene of its country of origin, including Germany, Netherlands, France and the UK, to create a truly global sound. Using materials such as faders attached to organs, electronic oil drums and even disused cars, the distinct medley of sounds, under KiNK’s direction, came together to create one exceptional track.

Title: "I can see through you"


Editor: Will Judge

Associate Editor: Finn White-Thomson

Production Service

Executive Producer: David Michaels

Production Service Company: Smoke & Mirrors

Producer: Philip Delaney, Lonneke Bertens

Production Company

Production Company: Halal

Director: Juriaan Booij

Executive Producer: Ezra Xenos

Producer: Francine van der Lee


Senior Producer: Jemma Ryan

Production Director: Suzi Thrift

Associate Producer: James Symons

Creative Producer: Dan Lord

Technical Director: Ben Pickering

Technical Coordinator: Nick Kowalski

Lighting Designer: Anthony Hall

Sound Designer: Mark Sawyer

Show Producer: Carlos Cabrera

Senior Logistics Manager: Hannah Redknap

Creative Strategy Director: Caspar Mason

Creative Director: Oli Cottam

Business Director: Sam Moqbel

Event Production & Influencer Programme agency: Jack Morton Worldwide


Advertiser: HEINEKEN

Brand: Desperados

Global Marketing Manager: Jules Macken

Global Communications Manager: Diogo Pinheiro

Creative Agency

Creative Agency: WE ARE Pi

Executive Creative Director: Barney Hobson, Rick Chant

Producer: Stephanie Whitehead, Cathy Tennant

Strategist: Chloe Ribas

Business Affairs: Barrie Williams, Ravinia Thwaites-Batteau

Genres: Music & Sound Design

Categories: Beers, Alcoholic Beverages

WE ARE Pi, 3 years ago