Deloitte Digital, Australia
Tue, 27 Oct 2020 16:45:38 GMT
Deloitte Digital today announces the launch of the Connected Creative Studio – a global practice focussed on evolving in-house digital marketing, content and design studio teams to drive operational success.
With experts based across the UK, US, Canada and Australia, the Connected Creative Studio will combine Deloitte Digital’s creative consulting and technical expertise with Adobe’s cloud platforms.
The Connected Creative Studio will work with in-house marketing, content and design teams to enhance their processes and ensure they are supporting the objectives of the business they sit within. For example by developing their design systems, data analytics, tech stacks, governance structure, strategic goals and innovation pipelines, with the overarching aim of improving brand experiences.
Andy Sandoz, global chief creative officer at Deloitte Digital, said: “We’ve developed the Connected Creative Studio to help in-house teams better apply creativity with technology for business.
“In-house teams are evolving to meet the opportunity new technology provides, and that consumers increasingly demand, for more personalised, human experiences. Considering the future of an in-house team, you start to see the potential of it as a powerful, creative engine sat at the heart of a consumer-first business.
“Effective in-house teams create better customer experiences, at speed and scale, but also foster connections right across the organisation, adding insight and innovation into every part from supply chain to service, and enabling creativity to flow throughout.”
The Connected Creative Studio will work with clients to modernise their in-house studios using cloud technologies, AI and data-driven design, to deliver effective creative campaigns. This will make it easier for global organisations to centralise collateral across geographies, reducing repetition and risk, while increasing efficiencies and customer engagement.
Simon Williams, VP digital media strategic development & product marketing, enterprise offerings, at Adobe, said: “The latest features from Adobe take full advantage of working in the cloud, allowing real-time co-creation and seamless collaboration. Working with Deloitte Digital’s Connected Creative Studio will radically change the way brands deliver experiences, both internally and externally to customers.”